Media Center

News Releases

Salton Sizzles with New Trike-Like Bike For Easy Riders!
20th July 2004 Back

Salton, Inc. (NYSE: SFP) has introduced a new line of three-wheel bicycles called WRFF™ (Walk, Run, Fly Faster)

Salton Sizzles with New Trike-Like Bike For Easy Riders!

LAKE FOREST, IL (July 20, 2004) - Salton, Inc. (NYSE: SFP) has introduced a new line of three-wheel bicycles called WRFF™ (Walk, Run, Fly Faster) offering young riders the choice of riding, scooting or skate-biking. With a new lean-to seat, WRFF combines biking with other outdoor sports like skateboarding and manual scooting.

WRFF, pronounced "RIFF", is designed with a unique steel frame and is built with two large wheels on the front and one in the back, looking somewhat like a reverse tricycle. WRFF appeals to the younger generation seeking to combine the best of a bicycle, scooter and skateboard. The patented surf deck allows riders to step down from the pedals and coast, glide or trick. Other features include motion-activated lights in the handgrips and on the surf deck. WRFF is currently offering three models, Turbo™, Lightning™ and It™.

WRFF Turbo, appropriate for ages 8 and up, offers a lightweight design and has all the features young riders are looking for, such as glowing hand grips and glowing surf deck on a rugged steel frame. WRFF Turbo is currently exclusive to Toys "R" US and retails for $179.99.

WRFF Lightning, appropriate for ages 8 and up, is created with poular features such as glowing hand grips, glowing surf deck and an adjustable front handle. WRFF Lightning is currently exclusive to Toys "R" Us and retails for $179.99.

WRFF It, appropriate for ages 10 and up, is built with a larger frame size, adjustable handle bars and large sprockets, giving older riders the ability to safely experiment with speed, tricks and jumps – the ultimate WRFF experience. WRFF It retails for $199.99.

"The inspiration and design behind the WRFF evolved from a desire to get kids out from behind video games and the television and back outside being active," says John Howell, WRFF Product Manager. "With the rise in popularity of extreme sports some kids do not have the athletic ability to perform stunts and tricks. The WRFF design allows kids to instantly feel cool and different. The reaction so far has been awesome as kids literally stop what they are doing to check out the bike."

WRFF is available at Toys "R" Us, JC Penney Catalog, GI Joe’s on the west coast and at WRFF.COM. For more information about WRFF visit WRFF.COM.

Salton, Inc. is a leading designer, marketer and distributor of branded, high-quality small appliances, home decor and personal care products. Our product mix includes a broad range of small kitchen and home appliances, tabletop products, time products, lighting products, picture frames and personal care and wellness products. We sell our products under our portfolio of well recognized brand names such as Salton®, George Foreman®, Westinghouse(TM), Toastmaster®, Melitta®, Russell Hobbs®, Farberware®, Ingraham® and Stiffel®. The Company believes its strong market position results from well-known brand names, high quality and innovative products, strong relationships with its customer base and a focused outsourcing strategy.

Certain matters discussed in this news release are forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. These factors include: Salton Inc.’s substantial indebtedness and restrictive covenants in Salton’s debt instruments; Salton’s relationship and contractual arrangements with key customers, suppliers and licensors; pending legal proceedings; cancellation or reduction of orders; the timely development, introduction and customer acceptance of Salton’s products; dependence on foreign suppliers and supply and manufacturing constraints; competitive products and pricing; economic conditions and the retail environment; the availability and success of future acquisitions; international business activities; the risks related to intellectual property rights; the risks relating to regulatory matters and other risks and uncertainties detailed from time to time in Salton’s Securities and Exchange Commission Filings.



Brock communications group